Electronic Commerce

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Introduce the most recent developments in on-line enterprise with the cutting-edge protection, actual examples, precise enterprise circumstances, and hands-on purposes discovered within the market-leading ELECTRONIC COMMERCE, 12E. This version offers complete protection of rising methods, up-to-the-minute applied sciences, and the most recent market developments. College students acquire an understanding of the dynamics inside this fast-paced trade because the e book balances technological points with the strategic enterprise elements of profitable e-commerce. Content material addresses e-commerce development within the rapidly-developing economies of China, India, and Brazil and examines social media and on-line advertising methods, technology-enabled outsourcing, and on-line fee processing methods. New “Studying From Failure” options draw necessary classes from the experiences of precise firms. Circumstances that includes actual firm conditions present the idea for sophistication displays, case discussions, and prolonged written assignments.