No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing


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To keep away from grabbing each enterprise proprietor he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with advertising strategist Kim Walsh-Phillips to assist enterprise house owners, personal observe professionals, entrepreneurs begin making and cents of their social media advertising.

Daring readers to cease accepting non-monetizable “likes” and “shares” for his or her funding of time, cash, and power, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they’re — one other channel to achieve prospects and achieve leads and gross sales for his or her efforts. Illustrated by case research and examples, this No B.S. information delivers sensible methods for making use of the identical direct-response advertising guidelines Kennedy has himself discovered efficient in all different mediums.

This guide covers methods to cease being a wimp and make the change from a passive content material presence into an energetic conversion instrument; methods to turn out to be a lead magnet by organising social media profiles that concentrate on the wants of ideally suited prospects (not the services or products); creating raving followers that create introductions to their networks; methods to transfer chilly social media visitors into prospects; the function of paid media and methods to leverage social media promoting to drive gross sales.